News and Partnerships

July 15, 2013



(to learn more about the Steiner Ranch program, log on to

Bastrop, TX-----After a century in the cattle business and over 40 years of producing top purebred Brangus cattle, XS Steiner Ranch Brangus has dispersed their entire cattle herd to Santa Rosa Ranch.  Over 1,000 head of females will be relocated to Santa Rosa Ranch along the Trinity River in Houston County and will complement the growing herd of purebred Brangus and Ultrablack cattle that have been developed in their program.


“This is a bittersweet time for our operation.” commented Bobby Steiner of XS Steiner Ranch.  “But I am gratified that this premium cow herd, coupled with the already strong Santa Rosa Brangus operation, will definitely ensure Brangus bull and replacement female buyers with an unequaled opportunity to have access to the most premier Brangus cattle anywhere.  I congratulate Gerald Sullivan, his daughter Kelley and their family as well as General Manager Kent Smith of Santa Rosa Ranch because I know they offer an outstanding program for this herd to join.”

“We are proud to incorporate this stellar herd of cattle into our operation.” adds Kent Smith, General Manager of Santa Rosa Ranch.  “One would be hard-pressed to find a set of cattle with this reputation for quality and productivity than what Bobby and his family at Steiner Ranch have developed over time.  This is a great opportunity for our program.”

Santa Rosa Ranch was founded by the Gerald and Susanne Sullivan Family and has locations in Grimes and Houston Counties.  Under the guidance of GM Kent Smith and Manager Scott Broadus, Brangus and Ultrablack seedstock are developed from the genetic foundation of Brinks Brangus, Gardiner Angus and V8 Brahman cattle.  Recently, the program expanded to the historic Rattlesnake Ranch/7J Stock Farm in Houston County, offering expansion opportunities for their current purebred and commercial operation as well as bull development, replacement female and weaned calf programs.  For more information about Santa Rosa Ranch, log on to or call 936.624.2333.


Santa Rosa Ranch ushers in a new era on the historic Rattlesnake/Seven J

 With the changing rural landscape due to drought or development, there are landowners who still maintain their commitment to holding their land for agricultural production. The state of Texas boasts some of the most famous farms and ranches in the United States, and one of those is entering a new chapter in their storied history. The Rattlesnake Ranch/Seven J Stock Farm was one of the first ranches incorporated in Texas and has been held by the same family for more than 65 years.



Click the image for the full article. 


Texas A&M's TALL Program

 Here is your question of the day: How can you put farmers, ranchers, horticulturists, regulatory agencies, scientists, bankers and attorneys in one room and expect peace and harmony? This may seem impossible but Texas A&M Agrilife Extension Service offers such a forum in TALL - Texas Agricultural Lifetime Leadership - and I am a proud member of the 13th class being held over the next two years.


Click the image to read the full article.